The Television versus the Internet
This is no contest. It is currently estimated that the younger generations are on the Internet about as much as they watch television. And this number is growing for the Internetís favor, in addition to more people of all ages and countries are still becoming acquainted with the Web. However, this is not the point that I wanted to make.
Television is a passive form of entertainment and education. The basic goal for TV is to get as many people as possible to mindless watch hours and hours of advertisement that is dispersed through televisions shows that people want to watch. Basically, advertisement is the primary source of income for television channels and shows.
On the other hand, the Internet is an interactive form of entertainment, education, and communication. As for entertainment, the Internet is still not as refined as television shows yet. Yet, the Internet has a greater number of entertainment sources that are available on demand with the quality and quantity increasing everyday. Just look at the phenomenal growth rate of YouTube. Additionally, the Web provides better educational sources than television that is also on demand. Finally, the Internet has instant and cheap communication that television does not offer. Basically, the Internet is more useful than television.
Even though the Internet stimulates people to think and react more on their own, Web advertisement is becoming more similar to television advertisement. The first difference is that advertisement on the Web is much more targeted. This is a good thing for advertisers, since they can minimize their number of viewers and thus reduce their costs too. This is a good thing for viewers too, since they are less likely to be bothered with advertisement that is not relevant to their current interests. The second difference is that Internet advertisement is interactive. To gather more details of an ad, viewers probably must click or read information than be passively feed advertisement such as on TV. Finally, Internet advertisement can be embedded into webpages to look just like content on the webpage. This can be detrimental to viewers, since they can not easily differentiate between content and advertisement. In conclusion, advertisement on the Internet has significant strengths and weaknesses than traditional advertisement; yet with the increasing usage of the Internet, advertisers will concentrate much more with online ads than with television ads.
by Phil for Humanity