Web 2.0 versus AdSense
This week, I had an unintentional experiment with my small blog, Google's AdSense, and Web 2.0, and I would like to know if my results are what everyone else is seeing too.
My most recent blog post had about 800 hits in a single day, because it landed on the front page of a Web 2.0 site (thank you shoutwire.com). This is about half as many hits that I usually get in a single week. However, my clickthrough rate (CTR) for that day was only 0.1% . For those of you trying to calculate, that equals to only one AdSense click for the whole day.
However, when one of my blog posts appears on a blog carnival, I get a lot less hits, but my CTR is roughly 2%. And finally during the weeks that I do nothing, I find that people mostly find my blog through web searches (about 90+% from Google), and this has an estimated average CTR as high as 3%.
So, what can I concluded from this data? Well... I think that Web 2.0 users are either Internet savvy enough to ignore and/or are blind to advertisements. I think Web 2.0 users are mostly looking for random interesting things to read or watch as entertainment, but not interested enough in the subject matter to click on related links. However, people who subscribe to blog carnivals, are more interested in the articles posted, thus are more likely to find the advertisements useful and click on them. And those people who use search engines are most likely to click on advertisement, because they are actively searching for information and do not care as much about clicking on ads or where they are going.
At first, you may be saying to yourself that this is obvious. Well, that may be true, but I definitely did not realize this until now. So my fellow web developers, the only advice that I can give you is to do search engine optimizations, specifically for Google, if you want to increase your revenue.
I would really like to hear if your results are similar to mine. So if you like to share your thoughts, then please click the "Contact Us" button on the left, or promote this article on your favorite Web 2.0 site so everyone can comment on it.
I hope you found this article informative.
by Phil B.